Three unassuming letters arranged in an inconspicuous order to form a word.

A shot, one syllable word.

Three letters; one syllable.

Why is it that just three words and just one syllable carry such a heavy, burdensome weight?

What is it about the word fat that has people guffawing and crying?

What about that word has girls cringing with fear?

And why is it, that while fat has a negative connotation, that skinny has a positive connotation? What is it about being a sickly, placid skeleton that has girls smiling with glee?

Why is society so fucked?

And why are we so affected?